Web Survey Bibliography
In the field of online research, and particularly with respect to online access panels, the amount of information the research institute should provide its respondents with when sending out invitations is still discussed quite controversially.
On the one hand, revealing too many details holds the risk of self-selection among potential participants. Furthermore, if the topic is explained, experienced panellists only interested in incentives might adjust their answers to the screening questions in order to take part in every possible survey. Such behaviour is likely to cause untrue statements and bias in the studies’ results.
On the other hand, not including enough information in invitations involves the risk of potential participants deciding not to take part in a survey as they are, for instance, unsure about the incentives or the amount of time they have to invest in order to complete the questionnaire.
Consequently, the following questions arise:
Is it sufficient to just inform the panel members that there is a questionnaire waiting for completion? Should information on the length of the survey, the field time and the incentives paid for completion be included in the email? Or would it even benefit the response and results to announce the topic of the survey?
The lecture aims at eliciting answers to these questions.
It is based on an empirical study including about 30 experiments with 1000 respondents each. In the course of this study, the invitation-emails were systematically varied, and the different response rates were monitored.
The information content of the emails was differentiated in a way that one part of the panellists always received a mail containing extensive information about the study, whilst two additional groups either received information regarding the questionnaire’s length and the incentive or were informed about the topic of the survey. A last group finally obtained an invitation only including a link to the questionnaire but no additional information describing the survey at all.
The analysis of the projects realised aims at identifying and presenting the optimal information content of email- invitations for online surveys.
Conference homepage (abstract)
Web survey bibliography - Germany (361)
- Are well-selected panelists better respondents? Insights into the effect of a master screener on panel...; 2010; Irmer, C., Tress, F.
- Selection Bias in Web Surveys and the Use of Propensity Scores in Forecasting the Result of the 2009...; 2010; Musch, J., Ullrich, S., Diedenhofen, D.
- Self-administered mobile surveys: Usability and (non)participation; 2010; Scherrer, S., Bosnjak, M.
- Social desirability and self-reported health risk behaviors in web-based research: three longitudinal...; 2010; Crutzen, R., Goeritz, A.
- Security and Data Protection: Collection, Storage, Feedback in Internet Research; 2010; Thiele, O., Kaczmirek, L.
- Methoden der Online-Forschung; 2010; Welker, M., Wünsch, C.
- Online-Befragungen im Kontext von Lehrevaluationen – praktisch und unzuverlässig; 2010; Meinefeld, W.
- The Effects of Different Incentives on Data Quantity and Data Quality in Online Panels; 2010; Singh, R. K., Voggeser, B. J., Goeritz, A.
- Breakoff in Web Surveys of the German Longitudinal Election Study (GLES); 2010; Blumenstiel, J. E., Roßmann, J., Steinbrecher, M.
- The longitudinal effect of incentives on participation and data quality in online panels; 2010; Neumann, B. P., Goeritz, A.
- The denominator problem: Estimating MSM-specific incidence of sexually transmitted infections and prevalence...; 2009; Marcus, U., Schmidt, A. J., Kollan, C., Hamouda, O.
- Mobile surveys from a technological perspective; 2009; Pferdekämper, T., Batanic, B.
- The Effect of Phrasing Scale Items in Low-Brow or High-Brow Language on Responses; 2009; Blasius, J., Friedrichs, J.
- Continuous Measurement of Musically-Induced Emotion: A Web Experiment ; 2009; Egermann, H., Nagel, F., Altenmueller, E., Kopiez, R.
- Methodeneffekte von Web-Befragungen: Soziale Erwünschtheit vs. Soziale Entkontextualisierung; 2009; Taddicken, M.
- A Comparison of Different Survey Periods in Online Surveys of Persons with Eating Disorders and Their...; 2009; Wesemann, D., Grunwald, A., Grunwald, M.
- Are telephone Surveys a dying bread. How declining response rates can be explained and resolved; 2009; Degen, M., Obermüller, A., Schielicke, A.-M.
- Are people sharing their mobile phones? Selection probabilities in cellular telephone surveys; 2009; Fuchs, M., Busse, B.
- Accuracy of Estimates in Access Panel based Surveys; 2009; Enderle, T., Münnich, R., Bruch, C.
- Survey cooperation: response to initial and follow-up requests - Recent experiences from the recruitment...; 2009; Bartsch, S., Engel, U., Schnabel, C., Vehre, H.
- Using Mobile Phones to Administer a Working Memory Updating Task in a Survey - Cognitive Performance...; 2009; Schmiedek, F., Riediger, M., Lindenberger, U., Wagner, G. G.
- Accessibility of individuals for mobile phone surveys; 2009; Gabler, S., Häder, S.
- Mobile Phone Surveys in Germany – Response rates and response behaviour; 2009; Hader, S., Schneiderat, G.
- Interviewer voice characteristics and productivity in telephone surveys; 2009; Best, H., Bauer, G., Steinkopf, L.
- The impact of forgiving wording and question context on social desirability bias in sensitive surveys...; 2009; Naher, A.- F., Krumpal, I.
- Interactive feedback can improve accuracy of responses in web surveys; 2009; Conrad, F. G., Couper, M. P., Tourangeau, R., Galesic, M.
- The influence of the field time on data quality in list-based Web surveys; 2009; Goeritz, A., Stieger, S.
- Are Respondents Sharing their Mobile Phones? Preliminary results based on a mobile phone panel in Germany...; 2009; Fuchs, M.
- Dynamic feedback in open-ended questions: Experiments on the visual design language of Web surveys; 2009; Fuchs, M.
- Effects of monetary incentives on participation in a two-wave online survey; 2009; Bandilla, W., Haas, I.
- Representativeness of Mobile Internet Surveys - A comparative study of CAMI vs. CATI ; 2009; Maier, U., Neubarth, W., Grosser, A., Hombach, A.
- Using flash type questions – stroke of luck or curse for data quality?; 2009; Laufer, S., Klapproth, U., Noll, S.
- Generic or Project-Specific Mail? – The Influence of Invitations on Response Behaviour in the...; 2009; Schroll, S.
- An Online Study on Coping with Anxiety and Disease-Specific Internet Use in Panic Attack Sufferers; 2009; König, D., Hiebler, C., Kryspin-Exner, I.
- Volumetric Forecast based on Online Access Panels; 2009; Rodenhausen, T., Drewes, F.
- How representative are sentiments expressed in social media for the marketing target audience? A comparison...; 2009; Jarchow, C., Thomas, J.
- SNB - Social Network Barometer; 2009; Drosdow, M., Geißler, H.
- Payments via Paypal as an Incentive in Online Panels; 2009; Goeritz, A., Wolff, H.-G., Goldstein, D. G.
- Advertising Effects of Online Video Ads; 2009; Wolf, M., Schönfeldt, J.
- Online election forecasts; 2009; Faas, T., Geißler, H.
- Why Do I Use the Social Web?” Exploring the Motives of Active and Passive Users via Focus Groups...; 2009; Jers, C., Taddicken, M., Schenk, M.
- Verbal Vs Visual Response Options: Reconciling Meanings Conveyed by a Computer Aided Visual Rating Scale...; 2009; Garland, P., Cape, P.
- AGOF internet facts – increasing the response rate for onsite-surveys; 2009; Foerstel, H.
- It’s all about customer satisfaction - Advantages and limitations of online surveys in applied...; 2009; Einhorn, M., Klein-Reesink, T., Löffler, M.
- Potential Of The Mobile Internet - What You Ask Is What You Get; 2009; Neubarth, W., Maier, U., Geißlitz, A.
- Using Tag Clouds to Analyse and Visualise Results of Open Ended Questions; 2009; Melles, T., Jaron, R.
- Measuring Perceived Virtual Social Support in Online Self-Help Groups; 2009; Preiß, H.
- Personalization as Strategy to Increase Response Rates; 2009; Althoff, S.
- Integrating Mobile Surveys into digital market research: Recommendations for Mobile Panel operation...; 2009; Friedrich-Freksa, M., de Groote, Z., Metzger, G.
- Social Web and Self-Disclosure = Participation vs. Privacy? Exploring How Users Manage this Dilemma...; 2009; Taddicken, M., Jers, C., Schenk, M.